They’re going to call it “Tooth Tunes.”
When you brush your teeth, you hear music.
Hilary Duff’s about to sign on — she might even write an original, two-minute-long song you can only hear while brushing with the iBrush.
Andrew Recke, her music manager, told Joseph Pereira, in today’s Wall Street Journal story, “Hilary’s into clean living.”
Hey, so am I — where’s my endorsement? But I digress.
The two-minute recordings played by the brush are stored on a microchip the size of a dot atop the letter i.
Push a button on the brush and a microcomputer starts playing the song.
Sound waves are then transported through the brush’s transducer to the front teeth, traveling from there to the jawbone and then to the inner ear and brain.
People standing near you hear only a hum.
Launch is slated for later this year.
Hasbro hopes this effort will pan out better than “Sound Bites,” its 1999 venture which offered a sugar-free lollipop that played a song when pressed against the teeth.
Perhaps the fact Sound Bites cost $10 — a pop — made it less than a sweet deal.
For an additional $3 Hasbro tricked-out Sound Bites with a mini FM radio that attached to the end of the lollipop stick, but even with that enhancement it crashed and burned.
Next, Hasbro thought about putting their Sound Bites technology into forks and spoons, but decided it probably wouldn’t work out since every time you removed the implement from your mouth to prepare another bite, the music would stop.
Then they thought about using a pen as a delivery device, but figured kids wouldn’t suck on a pen for the duration of an entire song.
I think, by George, that this time they might have hit pay dirt.Powered by Sidelines