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How to Keep Open Communication via Social Media

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If you are looking for a way to keep communications open between you and your customers, then choosing to invest in social media may be the answer you are looking for. Social media has become a vital way for individuals and businesses to generate awareness and increase promotional opportunities. If you want to implement it into your online presence, there are several tips that you should keep in mind that will assist you with your efforts.

Start by creating profiles on the major social media networks such as Twitter, Facebook and LinkedIn. Each of these will allow you to communicate with your target customers in different ways:

  • Twitter is more of an instantaneous way to reach your customers. It allows you to quickly connect and build your circle of influence.
  • Facebook has basically two ways you can connect with your customers: with your personal page upon approval and with fan pages that allow instantaneous connection.
  • LinkedIn is more of a corporate environment and connecting with your customers may take longer. It is worthwhile, especially if you want to connect to businesses that are more corporate-minded.

You can keep your social media communications open through the process of sharing information and creating a FAQ section on your website to answer questions regarding your industry. By doing this, you can create an information portal and it can help you become an expert in your industry. Encouraging your readers and followers to post comments, suggestions, and other relevant information is a way for you to add to your information portal. In doing so, your customers will be much more involved and dedicated if they feel they are an important part of the process.

Another component of social media is marketing, which is a great way to connect with your customers whether it is online or offline. Many business owners have chosen to hold contests to attract their target customers while others have used social media to find joint venture partners to combine marketing efforts. Some examples of marketing techniques are:

  • Twitter allows you to host on a weekly chat that is industry-specific where you can connect with others and encourage them to participate.
  • Facebook allows you to purchase ads or sponsor content that will appear on your target customer’s sidebar. It will also allow you to point your ads to your fan page to grow your fans. Incorporate the “Like” button for your fan page into your website.
  • LinkedIn allows you to ask questions or answer questions. When you answer questions that are industry-specific, it gives you a way to get your name in front of your target customers.

If your followers see that you encourage and foster interaction, then they will most likely give greater value to the information and follow it more closely. Your readers will also take action to recommend you and your content to their friends and followers.

Finally, with all of your activity on social media, don’t forget to measure your return on investment (ROI). By measuring your ROI, you will be able to determine what social media efforts work best to keep the lines of communication open between you and your target customers.

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About Kim Beasley

Kim Beasley, Social Media Strategist, is passionate about social media and developing WordPress websites. She has a desire to coach entrepreneurs in how to reach their target customers and grow their visibility online. She has traveled around the world training entrepreneurs in developing social media strategies that they can then incorporate into their website. Her passion stems from many years of training while working in Corporate America along with an MBA in eBusiness that she funneled into a thriving business called Agape3 Business Service. It has under its umbrella a couple of businesses that provide services to entrepreneurs Kim Beasley Consulting (social media strategy development & implementation) & Pro Membership Services (WordPress website development). Kim is also a speaker, author and trainer who loves sharing her passion for social media and WordPress which includes working with Google Plus, Twitter, LinkedIn and Facebook.
  • I started with LinkedIn to promote myself and my own website. Now I have added [reluctantly] Facebook and Twitter to by daily tasks. From many of us who grew up in an analogue world, I still hear varying degrees of discontent about social media.

    Many ask,”What will happen to the fountain pen? What will happen to penmanship [“penpersonship” messes with spell-checkers]? What will happen to the written word and language?”

    “You gotta do it because everyone else is doing it,” said a pragmatic CPA buddy of mine. I think he’s right. I hate to think that I am doing something, however, just because everyone else is doing it. I used to get in trouble with my mother for attempting that form of justification for my actions.

    I just don’t think it’s fair to argue that social media is, in fact, a fad unless we embrace it and use it to see if it flies, which is why I am giving it a go. But then I wasn’t that crazy about word-processing, either, which is another story for another article.

    If nothing else, social media has been a boon to broadband access sales and hand-held gadgetry. There is no such thing as a “smart phone.” A hand held cellular talking device is a radio. The only thing “smart” about it is that by using that appellation broadband access providers make extra margin on gadget sales. Over and out.