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How Seniors Can Learn Internet Marketing

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When seniors were younger and imagined their retirement years, many probably pictured themselves financially secure. When they were putting away money and investing, they likely assumed that those years of hard work would set them up for the “good life” later.

In fact, they likely imagined themselves taking time to travel, relax or work on their golf game. There are some seniors who are fortunate enough to reach this goal. But, there are many who need a little extra boost in their income.

One way for seniors to make money is through Internet marketing, which offers the opportunity to boost their retirement income and allow them to work from home, on their own schedule.

Let’s face it, if you’re a senior, you may have been able to make enough money to remain comfortable and out of money worries during your retirement years. However, even after a few years of leisurely living, you might be looking for some new challenges, something to keep you stimulated and active.

Today, seniors are enjoying more vibrant, active lives. They may not want to go out and work a 40 hour/week job, but they would like to get involved in something that can earn them a little extra money and still allow them free time to pursue their interests.

Understandably, trying to learn how to run an at-home computer business can seem overwhelming for most seniors. After all, learning the ins and outs of a computer is new for many seniors, since they did not grow up with it. Computers are relatively new inventions, and computer technology and the Internet are consistently growing and changing. Obviously, there are challenges to learning Internet marketing. However, they can be overcome, and the effort is well worth it.

Challenges Seniors Face When Tackling Internet Marketing

Of course, learning something new can be challenging. Seniors face many of the same problems as younger people when trying to break into Internet Marketing. There are problems that many seniors will feel are unique to them. Here are three of the most common ones:

1. Computers can seem complicated and intimidating, and many seniors are hesitant to try new things.

2. Seniors did not grow up with computers, and most didn’t learn how to use them when they were younger. So, learning to use a computer in new territory.

3. Many seniors may have a slower mental capacity (or are afraid that they might). Seniors may doubt their capability, and it could take longer to get the hang of new terms and technical features related to computers and Internet marketing.

If you happen to be a senior, you probably remember learning to hit your new golf driver. At first, those things probably seemed daunting too. Of course, when you were younger, you were probably more excited to learn something new and grasping new ideas was easier and more interesting.

You must have enthusiasm to learn new things, especially when it comes to computers and Internet marketing. The great thing to understand is that there is so much help available. If you can do a simple Google or Yahoo “search” (or another search engine), tons of sites will be right there at your fingertips.

If you can already perform basic searches, use email, create documents and conduct other simple tasks, then you’re ready to master effective Internet marketing strategies. If you don’t know anything about computers, there are classes available at local colleges, senior centers and other places in your area. Help is available if you’re ready and up for the challenge.

Getting the Right Information on the Internet

Of course, there are scams to avoid any time there’s money to be made from selling or promoting products and services on the Internet. Fortunately, there are easy ways to discern the scammers that are out there hoping the take advantage of you.

So, don’t let the threat of scammers scare you away. There are tons of doors that Internet Marketing and mastering computers skills can open for seniors: financially, mentally and socially.

One of the best places to start is to browse blogs and forums. You’ll encounter all ages and levels of experience when you’re browsing forums on Internet Marketing. There will be others out there to connect with that are new to Internet Marketing, but you’ll also find some seasoned experts willing to share their experiences and offer advice. They may even be able to suggest reliable sites they’ve used in the past.

The Warrior Forum is one of Internet Marketing’s most respected and widely used forums. Frequent users are those who are new to Internet Marketing, as well as those who are thriving in their business.

In the forum, you’ll be able to interact with others looking to break into a new, profitable business venture. You’ll also have the opportunity to interact with those who are experienced with computers and with Internet Marketing. They will be able to offer advice and point you toward sites, blogs and forums they’ve had previous success with.

When you search the Warrior Forum, you’ll run across “Success, Power and Self-Improvement,” which features discussion threads, special offers and information on products and services.

Forum rules are strict; members suspected of running a scam are excluded from entering the forums. Don’t fall for promises that offer “quick and easy” at the cost of your hard-earned retirement money.

Of course, there are many other blogs and forums out there to help seniors and others looking to break into Internet Marketing. It’s important to research opportunities and make well-informed decisions, especially when faced with those “fast and easy” promises of making money or learning to use the Internet.

Even when you are learning to play golf, a lot of practice goes into perfecting that swing before you hit the course for a real game. Well, learning a new skill like mastering a computer or prospering in the world of Internet Marketing is, actually, a similar idea.

It may take a few practice swings to get it right. It’s important to take your time and research your strategies. But, in the end, the advantages of Internet Marketing for seniors can be life changing.

How Internet Marketing Can Help Seniors

Of course, taking time to learn something new may seem tedious, and it may not be clear just how many reasons there are for learning about computers and getting involved in Internet Marketing. Here are some reasons to consider Internet marketing:

1. Extra Money – This may be the most appealing reason. Retirement might not be as carefree as you imagined when you were working to invest and save up. Despite having savings, things happen. Some seniors are left having to work far too hard.

2. Mental Stimulation – It is proven that seniors are less apt to experience memory loss and other mental difficulties when their minds stay active. Learning new skills and having to process new information is a great way to keep the mind active and alert. This is yet another benefit on top of getting a little extra money in your wallet.

3. Accomplishment – Praise and recognition may have been easy during your career. Getting that self-esteem boost and feeling of accomplishment came with every promotion, work milestone or pay raise. Running your own successful business, financial freedom can give you a new lease on life.

4. Freedom – Internet marketing lets you be your own boss and choose your own hours. Having your own Internet business gives you the freedom to choose when you want to work and how much you want to work.

As you can see, you can still spend time with family, spoil the grandkids and make time to travel while you run a thriving business. All it takes is a positive attitude and a desire to learn, succeed and take on challenges.

Transforming Challenges Into Opportunities

When you step into a challenge, you enter a world of opportunities. All it takes is a new attitude about computers and a new approach to learning new things, an you’ll be able to tackle an exciting new venture that will offer great new successes in life, even during your retirement years.

Of course, anything new will pose obstacles, and there may be times when you question your ability to thrive in a new environment. One of the best things about breaking into Internet Marketing is that help is everywhere.

You’ll find chances to get advice and learn new skills available both on the computer and in your own city. So, don’t let the threat of scams, a lack of computer knowledge, or doubts about your ability stop you from accomplishing something that will bring new success and freedom in your life.

Don’t let yourself get overwhelmed. If you take it step by step, you can tackle the ins and outs of using a computer and exploring the opportunities of the Web. You can master the art of Internet marketing in no time.
Have fun!

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About Pat Tate

  • Sandy Armstrong

    Hi Pat,
    I realize this article is now over 3 years old. But I found it doing a search for “online marketing seniors”, and I wanted to weigh in. It is a great article that encourages seniors to explore the possibilities available to them.

    I became interested in the “laptop lifestyle” a couple years before my husband had some major strokes and we were forced to close our business. Thankfully not long after all the tragedy I found a mentor who took me by the hand and things are going great.

    So, I especially appreciate you encouraging everyone to be careful in their choices.

    Thank you.

  • Pat Tate

    Good luck John.
    Be careful about promises being made and don’t chase the next golden wonder idea to make you rich. Try to find someone that you can follow and trust. Take a look at Grandma’s Internet Marketing blog. On this site we are trying to talk about the journey that seniors have learning. You can find some ideas there and join in on sharing your learning experiences.

  • John

    Great article! At a brand new sixty two, retired lookin for something to do, I am inspired and motivated.

  • Stacy;
    Thank you for weighing in on this. Although I have found learning about Internet marketing a bit of an uphill challenge I am sure it helps my grey matter firing.
    If I had a wish it would be for a trustworthy source that would teach the process in detail for those of us who are new. It appears to many people that purport themselves to help really only want to exploit.

  • Stacy Moore

    I love this angle! My mom just turned 74 this month and bought herself an iPad. She’s totally connected and completely capable. Though I don’t think she’s interested in Internet marketing per se, she’s a great example of a senior who defintely could acquire the skills if so inclined. I have no doubt that seniors could find their niche in the online marketing world. Thanks for a fresh perspective.