HIM are, in their native Finland, considered pop rockers. Of course, in the UK and the US, HIM are more likely to be considered goth. That does not mean they are not popular however, if the recent Kerrang! sponsored show is anything to go by. The gig was a sell-out months in advance and attracted fans of all ages. Love Metal is the latest collection of rather cynical gothic symphonic rock. For those unfamiliar with the band’s output, it is similar to what is peddled by Evanescence if you drop the rap-like male vocals. HIM seem to get better with each release, producing an infectious blend of goth-like and pop-rock. The songs, no matter how cynical, are catchy as hell. Vil Vallo and Co. produce some of the most interesting pop-rock going. ‘Funeral of Hearts’ and ‘Sacrament’ are stand out tracks, but everything on here is rather impressive. Considering the quality of this release it will be rather interesting to see what the band come up with next. Will their next release be the one to break them internationally to the mainstream?
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