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Hershey’s Bliss is Better than a Kiss

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Women have this unbelievable ability to empower one another. Unfortunately, many women would prefer to be catty and criticize, rather than "build a sista/sister up." That being said, Hershey's is providing a contest for women to focus on our positive voice and revel in all the goodness that develops from female bonding. Hip hip hooray!

Based on The Necklace: Thirteen Women and the Experiment That Transformed Their Lives, by Cheryl Jarvis, the Hershey Company is reproducing its own true-life version of the New York Times bestseller. It is an inspirational true-life story of female sisterhood. The text chronicles their shared joys and sadness as it follows their personal journey with the necklace and one another.

According to Hershey, the contest was "…designed to celebrate life's everyday bliss… Hershey's Bliss chocolate will take a page from this true story to help others experience the undeniable bliss of sharing, just like the women of The Necklace." Ladies all across the U.S. will have a chance to share a 16.5-carat diamond necklace, culminating in an all-expense-paid trip to New York to meet one another at the Young Survival Coalition's spring 2010 charity benefit. At the gala, the necklace will be donated to increase breast cancer awareness.

The Hershey Company invites women to log onto hersheysbliss.com between August 25, 2009 and December 2009 to submit essays of fewer than 150 words to tell the world why they want to be "blissed." Hershey's Bliss Chocolate spokeswoman Jody Cook enthusiastically stated, "We saw the real life story of The Necklace and the Share the Bliss contest as a perfect way to continue offering women indulgences – whether large like a beautiful diamond necklace or small like delicious chocolates – to continue to celebrate the life they already love."

During this campaign, Hershey's is launching new additions to its chocolate lineup. Everyone, not just women, can now indulge their cravings with Hershey's Bliss Dark Chocolate bars and Hershey's Bliss Milk Chocolate bars with a Meltaway Center. Sounds like a yummy "win-win." You can purchase the new, decadent chocolate treats to enjoy, and enter the contest to share the opportunity to wear the fabulous diamond necklace and make some wonderful new BFF's. That's what I'm talking about… feeling great inside and out!

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About unconventionalpamelakay

  • http://thingsalongtheway.blogspot.com/ Cindy

    Hershey’s refuses to cooperate to assure it’s chocolate is slavery-free. Hershey’s would rather save the estimated 1% of profit it would take to assure children aren’t sold into slavery, kidnapped, locked in cramped prison-like cells (to prevent escape), underfed, beaten, and killed.

    If you buy Hershey you are supporting slavery. An article to start with, in understanding the Ivory Coast slave trade: Is Hershey’s Secret Ingredient Child Slavery?

    Tell Hershey to adopt Fair Trade standards. Start here, this Halloween: FREE Fair Trade Chocolate (Seriously)!

  • http://thingsalongtheway.blogspot.com/ Cindy

    Pamela,

    Women have this unbelievable ability to empower one another.

    Yes, we do. :-)

    Hershey’s is continuing to aide and abet robbing women of their children. May we all (and always) remember every day, the women with the least power. Not so we can be better people, in the abstract, by thinking about ‘those poor women over there’. But by taking action that joins with them. By understanding we are one of ‘them’. By joining in their struggle through solidarity and intentional and concrete actions that affect their lives. By their struggle becoming our struggle. We don’t save them, we fight with them. Well wishes are good, but we have more power than that. We, as women, can act. We are only powerless when we accept that idea. It does matter what every single one of us does. If we are united we can change things.

    We don’t get enough time to squander it being catty.