Women have this unbelievable ability to empower one another. Unfortunately, many women would prefer to be catty and criticize, rather than "build a sista/sister up." That being said, Hershey's is providing a contest for women to focus on our positive voice and revel in all the goodness that develops from female bonding. Hip hip hooray!
Based on The Necklace: Thirteen Women and the Experiment That Transformed Their Lives, by Cheryl Jarvis, the Hershey Company is reproducing its own true-life version of the New York Times bestseller. It is an inspirational true-life story of female sisterhood. The text chronicles their shared joys and sadness as it follows their personal journey with the necklace and one another.
According to Hershey, the contest was "…designed to celebrate life's everyday bliss… Hershey's Bliss chocolate will take a page from this true story to help others experience the undeniable bliss of sharing, just like the women of The Necklace." Ladies all across the U.S. will have a chance to share a 16.5-carat diamond necklace, culminating in an all-expense-paid trip to New York to meet one another at the Young Survival Coalition's spring 2010 charity benefit. At the gala, the necklace will be donated to increase breast cancer awareness.
The Hershey Company invites women to log onto hersheysbliss.com between August 25, 2009 and December 2009 to submit essays of fewer than 150 words to tell the world why they want to be "blissed." Hershey's Bliss Chocolate spokeswoman Jody Cook enthusiastically stated, "We saw the real life story of The Necklace and the Share the Bliss contest as a perfect way to continue offering women indulgences – whether large like a beautiful diamond necklace or small like delicious chocolates – to continue to celebrate the life they already love."
During this campaign, Hershey's is launching new additions to its chocolate lineup. Everyone, not just women, can now indulge their cravings with Hershey's Bliss Dark Chocolate bars and Hershey's Bliss Milk Chocolate bars with a Meltaway Center. Sounds like a yummy "win-win." You can purchase the new, decadent chocolate treats to enjoy, and enter the contest to share the opportunity to wear the fabulous diamond necklace and make some wonderful new BFF's. That's what I'm talking about… feeling great inside and out!