They’re made in Canada, but in that peculiar way things have of turning out differently than you expected — sort of like your life, now that you think about it — they’re selling like hotcakes in… California.
“We’ve not sold one in Canada,” said Micah Grinstead, co-founder of Radiate Research of Ontario, the rug’s manufacturer.
He added, “I don’t understand it, but I’m happy.”
If Micah ever happens to take a trip out to his prime market, he’ll find that his rugs are being used on patios and decks, where Californians spend a lot of time.
Nothing nicer when you get out of your hot tub than standing on a toasty rug.
The rugs, made of washable viscose, come in two sizes: 27″ x 43″ and 27″ x 86″.
The low–voltage heating system is contained in a non-skid pouch under the rug.
Here’s a link to Maria Puente’s story on the rugs, from this past Friday’s USA Today.