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Since approximately 2005 "green" has gained popular acceptance as a term to describe products and processes that are ecologically sound, "sustainable" or environmentally friendly because they do not pollute the environment, and are not toxic to people. Worldchanging: Bright Green is a blog founded with a focus on publicizing green solutions to environmental problems.

The environmental movement that began in 1962 with the publication of Rachel Carson's ecological classic, Silent Spring, did not enjoy widespread popular support until the success of the 2006 documentary, An Inconvenient Truth. In that movie former Vice President Al Gore, persuasively argued that environmental pollution caused global warming.  

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