Not content with covering just the earth, search engine giant Google has launched a specially created site for Star Trek fans, the company announced yesterday.
The launch is in connection with the 40th anniversary of the Star Trek convention, to be hosted later this year in Las Vegas by Creation Entertainment, where Google will be joining more than 15,000 fans from around the world.
"Wherever and whenever science fiction fans gather, an appreciation of technology – and alien visitations – can't be far behind," the company said in a press release. "While in Las Vegas to help celebrate Star Trek's 40th anniversary, the Google booth will showcase these science fiction scenes and structures, created by users, highlighting intergalactic life."
Google took the opportunity to announce it has also developed mobile KML (keyhole markup language), a device which will allow developers to display destinations on Google Earth and Google Maps on cell phones.
"Throughout deep space, fans will be able to view alien outposts on Earth directly from their handheld devices. For those who prefer to stay on planet Earth, or end up in Las Vegas, mobile KML offers mobile phone users a bird's-eye view of the 24-hour playground," the company added.
While on the way to Vegas, Star Trek fans may be able to get discount hamburgers, too, now. The announcements come in the same week Google unveiled its latest corporate gimmick: printable coupons from the Google Maps service, which can be redeemed at participating businesses across the country.
However, weary travellers will have to be careful about the way they phrase their language. Google has issued a statement discouraging people from using the phrase “to google”, which infringes its key asset – its brand name. Instead, the company prefers people use its name as a proper noun, by saying “I used Google to search for Star Trek,” for example.