Home / Globalizing Americana: Part 21 – American Normativity and the Reality of Globalization

Globalizing Americana: Part 21 – American Normativity and the Reality of Globalization

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American Normativity and the Reality of Globalization

The attraction of the American culture and the freedoms we have in the States is not to be taken lightly. It is the appeal of Americana, the idea of all the possibilities it offers that is its most important and powerful asset. The idea that is America has been constructed and revised since the inception of this great nation.

The idea of a dream, of the personal dream of young boys and girls aspiring to be all that they can be, of a school teacher to do all that she can do, of the average citizen, if just to participate in making this country that much better, is a dream we all share. It is the American dream of home ownership and a proper education for our children.

We’ve already coined the term, and rest assured that others, the globe over, also aspire for the American dream. They too aspire for their stake in this new globalized world. But there are many that are fearful.

Power is never to be found in fear, but in a respectful understanding of things beyond our control. Globalization is one such factor beyond our control. In discussing the process of globalizing Americana, one should already note that the process has long since been started, terms have already been coined, and it is already a fact of our existence.

The globalization of Americana is neither good nor bad, it simply is. There are many who oppose globalization of any kind. There are many that will certainly oppose the globalization of Americana. I can support neither of these stances.

Many within academia and within the media view globalization as a set of circumstances that can be completed as if globalization had an end, even a theoretical end. The point to globalization is that there is no end to globalization. Globalization is a process more than a state of affairs.

Imagine the difference in the following claims, (1) I am a writer and (2) I am writing a book. The first claim is a profession of the process of writing. In asserting that I am a writer, I make no assertion that this could be otherwise. I make no claim that I will ever stop being a writer. I am simply a writer. In the second claim there is a definitive end, that is, though it necessarily entails the first, I will have eventually concluded writing a book.  

Globalization is more like the first claim than it is like the second. Since the dawn of man we have sought to globalize our world. We have built ships and set sail, cars and driven about, planes and flown the globe, and the Internet and surfed the World Wide Web.

Globalization is the web. It is the connection of each to all, of the general to the specific, of one to many. And so in discussing American normativity, my function in this process of globalization, is to articulate how it should unfold.

That it should unfold, that is, arguing whether the globalization of Americana should or should not occur, is essentially a futile discussion. How it should occur or under what parameters it should occur is a far more useful analysis because it immediately acknowledges it facticity.

There is no escaping the globalization of Americana. What I have chosen to do is anticipate these occurrences and offer the ethical grounds for most effectively implementing our cultural globalization.

Prior to economic globalization, which everyone is eager to discuss, but is of no concern here, is a more fundamental need to form a global culture. The Internet facilitates this need. Despite all the hokey conspiracy theorists railing against globalization, quick to purchase some stock footage and create sound bites for Youtube, the best hope for global peace comes from accepting the fundamental tenets of globalization.

We are advancing globalization in learning another language. We are advancing globalization in selling our products overseas. Nostalgists wish to keep thing as they are. They are fearful of the change that is coming.

The change that is coming is the gradual transition into a global society, none of which is possible, none of which the masses will support, without first understanding the importance of a globalized culture. Thus, there is no specialty in speaking, no preference in referring to the globalization of Americana.

Were I to live in India, I would be writing about the globalization of Indian culture, or in Australia, the globalization of Australian culture. However, I live in the United States of American and so I choose to write about that which I know, namely, the globalization of Americana.

My role in this discussion is to suggest the most ethical and least violent means of achieving these ends. Globalization is not a force driven by any human being or group of puppet masters, despite what all the conspiracy theorists may suggest. Globalization is driven by our biology, our psychology, and our sociology. We are social beings and when robbed of our socialization we become feral.

Globalization will occur at all costs, which is not an indictment of any person or any group of people. It is a fact of our psychosocial makeup. It will occur despite those that will invariably tend to oppose it. And where there is opposition there is violence. And where there is violence there is death.

My role in all of this is to limit the spread of violence, limit the spread of evil by accepting globalization as an already manifest fact of our existence. Thus, I have the very difficult task of supporting globalization, on the one hand, while also supporting global peace, on the other. In the subsequent sections I will discuss the concept of global peace. 

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About Jason J. Campbell