9:30 – Run down some of the cool features: relevant friends list (he’s talking about trashing his son’s scores – cool), dynamic pushing of game recommendations (all try before you buy, can be based upon review scores, or what your friends are playing).
9:32 – Try before you buy stuff: downloading the game Luxor. A 60-minute demo of a mobile game is too long. They’ll let you play four to five minutes, and then interrupt the game to ask you if you want to pay to play more. Kind of lame, but it’s obvious why they have to do it. Also, buying the game goes through your carrier’s billing, which is great.
9:35 – Wow, you can send voice or text challenges to your friends if you’ve beaten their scores. Chris knows that not everyone will like push recommendations, so you can search through a full list of games (broken down by genre and other categories).
9:37 – Interesting thing about friends list: it’ll let you know what platform your friends are playing on at that time. Neato keen.
9:38 – You can set alerts for games, so LA will let you know when new maps and such are available for mobile or other platforms. You can also start the download for Xbox 360 levels from your mobile.
9:39 – Another interesting community aspect: his daughter was having a problem figuring out a word in her crossword game. She can send it to him, he can figure it out and send it back to her. The word? Hotblooded.
9:41 – What’s the business model ecosystem? Developer makes game, there’s an operator and Live Anywhere certification (more to see that it works on LA). So now we have a bunch of LA-enabled games: there will be off-deck offers to purchase, as well as the client-side stuff we’ve already discussed. No matter where the purchase is made, the operators and everyone else gets a piece of the pie (nice people, these Microsoft folks).