Paris Hilton’s new mobile video game was announced not too long ago with much fanfare. To keep the momentum going, the hotel heiress made an appearance at this week’s E3 convention in Los Angeles to promote the title, dubbed Paris Hilton’s Jewel Jam.
It seems someone should have written that title on the back of Paris’ hand. Showing up late for the gig, Paris apologized and went on to express her excitement over the new game “Diamondquest.”
Since fans aren’t interested in Paris’ intellectual attributes, the blunder appears to have been quickly brushed aside by those who wanted pictures and autographs of the woman who’s famous for being famous.
The first in the series of games involving Hilton is set to hit a cell phone near you this summer. Gameloft is producing the series, and hopefully will give Paris a crib sheet on the next installment’s name.