Thereâ€™s an endless list of computer games released each month, marketing machines work in overdrive, trying to grab the attention from an immense army of gamers. Game magazines and gaming websiteâ€™s compete to get that latest demo or mind nibbling game review first, feeding their audience, hyping some games, ignoring others. And then there are the game rating boards, deciding whatâ€™s healthy to play, but above all reflect some sort of cultural and political agreement on whatâ€™s acceptable and whatâ€™s not. This well-oiled money making machine has worked for years now, all targeting that typical gamer, young males between the age of 14 to 30.
But times are changing, that typical gamer doesnâ€™t seem to exist anymore, gamers have grown up, and women entered the gaming arena. The Internet made the old distribution and marketing strategies less dominant, or at least itâ€™s not the only way to publish a successful computer game anymore. What we are witnessing right now is a change on both sides. Besides those well-known large international gaming companies, small publishers are gaining ground — even without a million dollar budget — creating â€śniche gamesâ€ť for an audience thatâ€™s more diverse and demanding then ever. The role of the Internet canâ€™t be exaggerated in this, it provides the opportunity to bypass the beaten, and highly protected, publishing path. It gives the gamers a voice, and the possibility to choose the games they want to play themselves, without a marketing machine, or rating board, interfering.
One of these typical gaming niches is adult games, in this case games with erotic or strong sexual content. They seem to exist for quite some time now, in there own, small and hardly known, spot among mainly pornographic websites. But recently this niche is prospering more then ever before. New titles are released, and gamers are more then willing to buy them, as a relatively normal extension of their game collection.