Franchising is the process by which a proven concept or business idea is packaged in a way can that can then be replicated by another.
When franchising a business, its structure, its unique proposition and its operating methods are usually proven by way of pilot businesses. If these pilot businesses prove successful, the business owner then has documented proof that his business formula works. This can then be developed further and packaged to form a franchise opportunity which can then be marketed to prospective franchise buyers.
The idea of franchising is not strictly limited to business. A brand can be franchised such as can be seen in the movie business. Often a series of movies will be labeled a franchise since they are all based around a central theme which proved to be successful in the original movie.Powered by Sidelines