DRUDGE REPORT FLASH: “CNN LOSES 63% OF AUDIENCE OVER INAUGURATION 2001
Fri Jan 21 2005 23:52:24 2005
CNN hemorrhaged more than half their audience from the 2001 Inauguration, overnights show. The troubled news network only averaged 779,000 viewers during yesterday’s Inauguration coverage from 10am-4pm with just 168,000 of those viewers landing in the coveted 25-54 demo.
Like CNN, MSNBC also suffered major losses, only averaging 438,000 viewers throughout yesterday’s coverage (141,000 in 25-54), down a whopping 68% over 2001 and faring even worse in primetime with just 385,000 viewers.
In contrast, Fox News averaged 2,581,000 viewers from 10a-4p (up 30% over 2001) and their 25-54 demo average of 705,000 came close to CNN’s total coverage ratings yesterday.
FNC — 2,439,000 (up 57% OVER ’01)
CNN — 1,353,000 (down 14% over ’01)
MSNBC — 385,000 (down 47% over ’01)
Other source data: Broadcasting and Cable News – Fox News Channel won the coverage of George Bush raising his hand hands-down.
According to Nielsen ratings figures supplied by Fox, FNC’s coverage of the inaugural ceremonies (10 a.m. to 4 p.m.) on Thursday averaged 705,000 viewers in the key 25-54 news demo, over four times that of CNN, which averaged 168,000 during the same time. CNBC averaged 141,000.
Fox’s coverage was up 30% over the 2001 Bush inaugural, while CNN was down 63% and MSNBC down 68%.
In total viewers, the numbers were FNC, 2,581,000; CNN, 779,000; and MSNBC 438,000.
So let’s speculate. Given these figures, is the American viewing public perceiving FOX really as more unbiased than the other major Cable News outlets ? What could account for this drastic change as reported in the Drudge report?