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‘Star Wars’ Goes Pokémon on You

From September 1-3, the force will be at over 20,000 retailers in 30 countries as the Disney Company introduces new 'Star Wars' characters using augmented reality (AR). Disney will use this technology in an event they are calling Force Friday II to launch a new product line and generate excitement for the premier of 'Star Wars: The Last Jedi' which will open in U.S. theaters on December 15, 2017.

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