Fashion is a key economic driver to inspire people to consume and to elevate the global markets from the economic recession. The consumer profile is shifting. Young consumers are emerging with disposable incomes. Designers must constantly innovate and evolve to sustain purchases with unconcerned yet extremely fussy consumers.
Juxtaposing the latest trends is expensive season to season. Proper polished recession-denying looks are in vogue. Giving last season's outfit a new lease on life by pairing it up with this season's shoes or a new accessory does wonders. It gives the illusion that you are creating an updated new look. In fact, you are. You get more potential from it. You improve upon what you currently own. You put it in a case so it won't get damaged. You take better care of it, so it will last longer. However, only Apple has crossed over to make the latest accessory that everyone wants: an iPad.
The Apple Religion is far superior to any religion, as it encompass a great deal more than God. It is the Religion Of Stuff. A Cult devoted to Things. Apple creates "choices" for consumers (an iPad or a Mac?) so consumers already have a "need" when they engage in buying behavior. It is fashionable to carry a Mac, but not a PC, as the advert goes. Accessory companies are in their elven workshops slaving away to make a million styles of cases, carry bags, and accessories for iPads.
But where is this niche for fashionable clothing?
Designers such as Angel Chang, Hussein Chalayan, and Philips light up the edge on fashion and technology…while leaving the high price behind. Other clothing companies such as iClothing take a modern approach to wearable, comfortable high-street clothing old classics where favorite wardrobe items are now iPad compatible. By building in special pockets, connector cables, and highly sensitive color-changing fabrics on the high end, the consumer-targeted iTee & iDress feature reinforced padded pouches which are comfortable and almost unnoticeable. Additional experiments have been found in the HUG T-shirt and sms LED light-up belts where consumers cannot get enough of a 160 word sms.
The only question is: what should I read on that little iPad screen? Companies are rushing to accommodate the new format such as MobileMags, which implemented a special iPad magazine in time for the gold rush.
Apple successfully created a need in consumers to possess a product, any product, so long as it's Apple. On May 24, 2010, in Sydney, Australia, the spiritually deprived consumer can come to worship at the shrine of Steve Jobs with the launch of the iPad.
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