Dofollow backlinks are backlinks that are not flagged as ‘nofollow’ to let the search engines know that it’s okay to follow the link back to another site to use in it’s ranking calculations. It’s like telling the search engines you trust where the link is coming from.
Nofollow backlinks on the other hand are tagged with ‘nofollow’ to tell a search engine to not use the site’s authority to point to other sites.
Dofollow and nofollow tagging were created to prevent spammers from taking advantage of a site to boost search engine rankings to acquire free website traffic. Dofollow backlinks can be found on blogs, article directories, Web 2.0 properties, and forum profile backlinks.
Backlinks are used in the search engine algorithm to determine trust and popularity. A backlink building campaign will want to focus primarily on dofollow backlinks to increase website traffic.Powered by Sidelines