DKNY’s buying full-page ads in the New York Times to flog their rags in a rather unique way: the ads feature a scene from their internet movie, whose website is then noted rather slyly, in small print.
Worth watching. It’s an 18 minute short film featuring two megamodels (Sophie Dahl and Michelle Hicks) and one supermodel (Angela Lindvall) wearing a nice sampling of DKNY’s line. The movie is 3″ X 5″, larger than the usual 1″ X 2″ format, and does break down into pixels whenever someone moves fast, but it’s quite watchable.
Interesting foray into cross-platform advertising.