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DKNY Presents “New York Stories”

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DKNY’s buying full-page ads in the New York Times to flog their rags in a rather unique way: the ads feature a scene from their internet movie, whose website is then noted rather slyly, in small print.

Worth watching. It’s an 18 minute short film featuring two megamodels (Sophie Dahl and Michelle Hicks) and one supermodel (Angela Lindvall) wearing a nice sampling of DKNY’s line. The movie is 3″ X 5″, larger than the usual 1″ X 2″ format, and does break down into pixels whenever someone moves fast, but it’s quite watchable.

Interesting foray into cross-platform advertising.

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  • Luke

    After seeing ads for this film in every major magazine for months, and after having been sent a couple of CDs featuring this film (sent along with my magazine subscriptions), I finally got around to actually watching the film. It was horrible. Terrible writing, horrible acting, bland direction. The only thing good about the film was the lighting. The cinematography was technically superb, but bland and boring on the whole. Who directed this film? Who wrote it? Who decided it would be a good idea to lay out all the cash and advertising for this film? Have they all been properly punished? And once they saw how awfull it was, who authorized this crap to be distributed? The magazine ads, it seemed to me, were as much an advert for the film as they were ads for the clothes . . . the clever trick being here that the films were in turn subtle ads for the clothes, so in the end DKNY wins all around . . . much like the BMW online films did for BMW . . . but even the worst of the BMW films had some style and verve, and while some of them were cheesy or cliched they were never down-right boring. However, many of the BMW films were actually quite good, and a few better than most of the feature-length action films relaeased in theatres in the past few years. The “DKNY Presents New York Stories” film was, however, was pathetic, cliched, and boring too an enormous degree. I’m compelled to not only not buy and DKNY clothing, but I may end up vomiting the next time I pass a DKNY product. The one good aspect of the film was the brief inclusion of the Spanish dancer fellow who dances with a life-sized female puppet . . . I’ve been seeing him dance on the streets and subways in NYC for years, and always thought he’d make for a nice bit in a movie. Hopefully he’ll get to show off his dancing and comedic skills more fully in a better film in the future. I also hope they paid him well for his cameo in this crap-fest. Look, the model/actresses chosen were hot, too be sure, and Lindvall gave a very decent performance a couple of years ago in the film “CQ”, so she was probably a decent choice for a film based around DKNY clothing . . . but why couldn’t a semi-decent script have been found? Why couldn’t a cool director been hired? You could probably tap any knuckle-head on the street in NYC and come across a writer or director with more vision than this. The superior lighting and production value of this piece are the only things keeping it from being a really bad, really long first-year student film — and production value, lighting, and this type of cinematography can all be had by anyone with a big enough budget, so that’s no great accomplishment, considering the deep pockets of DKNY. I’m supportive of the mixing of commerce and art through these somewhat-subtle product-placement-oriented films — they’re a good place for new filmmakers to get their feet wet and established filmmakers to have a little fun, and the filmmakers get to make a little money and viewers get a fast, interesting little film (hopefully) — but seeing this much money and advertising for a film go down the drain like this just makes me upset. Hire a writer from Seinfeld or Sex and the City to write this (or even a newcomer with some interesting ideas), have someone with a shred of talent direct it, and you might have a decent little ad-flick . . . but this . . . this is just a waste of time. Was this written and directed by the nephew of a DKNY exec or something? It sure stinks like it was.