Feature: Marketing: The Business of Life

How to stand out in a struggling world. Tips for expressing yourself well. Get a job... market your products... grow your business... impress people.

Columnists

Oren Hope

Articles in this feature

Subscribe to feature RSS

• Success Through Excess

  Sometimes getting to the top means going over it.

  Opinion by Oren Hope — on Oct 16, 2009

• Bios and Press Releases

  Bios and press releases are both necessary parts of a good marketing and press plan.

  Opinion by Oren Hope — on Sep 22, 2009

• Twitter: The New Customer Service

  Customer service via Twitter hits home.

  Opinion by Oren Hope — on Sep 09, 2009

• Marketing: A Matter of Life and Death?

  Marketing can influence the public to support or oppose a big societal change.

  Opinion by Oren Hope — on Aug 09, 2009

• Entrepreneurship: It’s All About a Can-Do Attitude

  As you forge ahead in your business – and in your life – remember that your biggest fan is you.

  Opinion by Oren Hope — on Aug 07, 2009

• Chain Stores and Localvores

  Big corporations are learning to take advantage of the "localvore" movement. When does marketing become deception?

  Opinion by Oren Hope — on Jul 27, 2009

• Merchandising: Capitalizing on the Surprising

  A branded item that's a little bit new, a little bit different, is also a little bit worth tweeting about.

  Opinion by Oren Hope — on Jul 16, 2009

• I’m in the Mood for Some #Moonfruit!

  Using Twitter, Moonfruit has come up with one of the most brilliant marketing schemes I’ve seen in a long time.

  Opinion by Oren Hope — on Jul 03, 2009

• Writing for the Web, Part Two: Home Page Homilies

  You don't need to read a whole book to learn the basic principles of writing for the web.

  Opinion by Oren Hope — on Jun 09, 2009

• Writing for the Web, Part One: Basics

  Describing what you do, and why you are the ones to do it, is a website's first job.

  Opinion by Oren Hope — on Jun 02, 2009

• Networking, Part Two: Stranger Things

  Organized networking groups can pave new roads to success.

  Opinion by Oren Hope — on May 18, 2009

• Networking Is Like Dating

  Will they like me? Will they think I’m smart? Will they find my professional skills, er, attractive?

  Opinion by Oren Hope — on May 12, 2009

• Email Marketing in a Web 2.0 World

  Is email still a viable marketing tool for smaller companies?

  Opinion by Oren Hope — on May 04, 2009

• Your Friend Twitter

  I'll be the first to admit that I just didn't get Twitter.

  Opinion by Oren Hope — on Apr 27, 2009

• The Business of...Life?

  With the economy in a ditch and more and more people lacking steady work, the entrepreneurial spirit has been flowering like crazy.

  Opinion by Oren Hope — on Apr 20, 2009

• Website Basics

  An online presence is a necessary part of marketing yourself, and a good website should address the basics of what you offer right up front.

  Opinion by Oren Hope — on Apr 13, 2009

• What Should I Charge?

  Perceived value is real value.

  Opinion by Oren Hope — on Apr 06, 2009

• Proofing and Polishing Your Text, Old-School Style

  Time-honored tools still work in the Internet age: a dictionary, a thesaurus, and the human brain.

  Opinion by Oren Hope — on Mar 30, 2009

• Self-Marketing: Stay True, but Stretch!

  Don't lie about your skills and experience, but don't be afraid to stretch your boundaries.

  Opinion by Oren Hope — on Mar 24, 2009

• Spelling, Part Two: It Don't Mean a Thing

  The reading brain actually works against the proofreading brain. But you can still improve your error-catching skills.

  Opinion by Oren Hope — on Mar 16, 2009