Your Friend Twitter - Page 2

Another fascinating Twitter story is what happened to @davepeck when he was trying to fly out of Austin after SXSW on Jet Blue. The flight was delayed and @davepeck twittered his frustration about it in the airport. @jetblue got back to him to try to help — through Twitter! When wi-fi issues and technical problems ensued with Jet Blue, @southwestair stepped in — again through Twitter — and tried to get him on one of their flights. And everyone who subscribed to all these Twitter feeds was seeing the whole conversation. Jet Blue came out a little the worse for wear, but quickly made amends via a follow-up email, and Southwest Airlines looked like a hero for trying to come to the rescue. All in real time, and all completely public. And all in under 140 characters.

And just so you know, before I started typing this post, I twittered about it at @elisapeimer.

Article Author: Oren Hope

Oren Hope provides marketing, copywriting, editing, and project management services for marketing campaigns large and small, on the web, in print, with technologies yet to be invented, and on planets yet to be inhabited.

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