Often, I turn on FOX News and Rush Limbaugh to hear their points of view on hot topics. Whenever I repeat Rush Limbaugh’s name or mention FOX News to some of my Hispanic and Black friends, I get two responses; bewilderment or disgust. Then, I am peppered with questions as to why would I listen to “those racist people.” This usually leads to long discussions about the latest comments from Limbaugh about the President or how FOX News is trying to destroy our communities.
This happened last week with me and a longtime friend as we discussed the knee-jerk reaction to the Sherrod debacle by the Obama administration that led to more criticisms by FOX News and Rush Limbaugh. As I was railed against for even mentioning FOX News, I told my friend that many Black folks listen to Rush Limbaugh and watch FOX News for various reasons. She stared at me as if I fallen off a turnip truck and could not believe that anyone would listen to “those racists.”
I informed her that Rush Limbaugh’s producer, James Sheldon, is a Black man who Limbaugh depends on to keep the show going. In disbelief she said, “No Black man would work for someone who spits that venom?” I agreed that Rush Limbaugh “spits venom” but I do not listen to him for news or information. He gives commentary from his point of view. I want to hear what he has to say whether I agree with him or not. My grandfather often said, “Even a broke clock is right twice a day!” Rush has built an empire that generates millions and gives his opinion on everything from a kitchen blender to the President. He makes money by being controversial not because of his fact finding revelations. As a business owner, I am not mad at him.
My friend continued to share her views about programs that she did not watch or listen to until I interrupted her to ask has she turned on MSNBC to hear their resident bigot, Pat Buchanan. I stated that Pat Buchanan gets a pass for his ever-ready racial statements by the press and is far more damaging to Blacks than Rush Limbaugh or anyone FOX News has on their airwaves.
MSNBC is the cable news arm of NBC news. Both NBC and MSNBC are part of NBC Universal. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi, which are publically held companies.
In the world of stockholder satisfaction first, news second, MSNBC Cable News puts on several programs in a 24-hour cycle. The actual journalism arm of NBC Universal is NBC Nightly News with Brian Williams. It is on at one time of day — 5:30 in the evening. The narrative of MSNBC may appear to lean more towards the NBC news side, but on further examination of its programming, like Morning Joe, hosted by Joe Scarborough and Mika Brzezinski, one will find that it showcases its racial extremist, Pat Buchanan, front and center. Pat Buchanan is one of Morning Joe’s political commentators. Buchanan is not limited to Joe in the Morning; his colorful commentary is sought after for input time and again on MSNBC’s midday programs and Chris Matthew’s Hardball.