What Makes A Commercial Great? - Page 3

Author: ambaPublished: Jul 22, 2006 at 2:32 pm 4 comments

My other current favorite isn't a drama so much as an enigma, bordering on the surreal. You've seen it: a kid dancing nonchalantly and sinuously with a fake cow (two pairs of legs in a black-and-white cow suit) while eating pudding, to these droning lyrics, repeated over and over:

Jiggle and a Wigglin' free, in a Wiggle and Jigglin' spree.
This one walks a very fine line between being annoying and irresistible. Apparently, it drives other people nuts besides me. It's worse than an earworm, it's like one of those many-legged buggers that goes into your ear in Star Trek II: The Wrath of Khan and eats your brain. This tune burrows under your skin, hijacks your DNA, and sends you prowling restlessly across the 'Net, looking for a download so you need no longer watch kiddie shows in forlorn hope of seeing it again but can mainline it at shorter and shorter intervals till you die of hunger and thirst. Witness this exchange in the comments to a blog post that mentioned it:
Anonymous said: Must have wiggle song, pls wiggle song. Need wiggle song, give me wiggle song

CJ Sorg said: Man, I can't believe the traffic I'm getting on this post. Especially a post that's over a month old.

Jell-o's too dumb and offline to put it on their dorky website. Or maybe there's a copyright issue. It's sung by Ed Robertson of the Barenaked Ladies. Maybe that explains everything.

Sorg posts this MP3 of an intro to the song, but it cuts out before the actual wiggling begins.

Some people just hate it.

Page 1Page 2 — Page 3

Article tags

Spread the word
Bookmark and Share
Read comments on this article, and add some feedback of your own

Article comments

  • 1 - Dave

    Sep 20, 2006 at 9:10 pm

    The new Jello commercial jingle is the worst, most annoying thing I've ever heard. It's flat-out horrible. I am actively going out of my way to make sure that I am not unconsciously affected by it towards Jello: I'm not buying their Jello, or their pudding, or their ice cream treats, or anything. I will encourage my friends not to do so by encouraging them to buy other brands so that I don't give Jello the name recognition that the discussion would give. Am I silly? Perhaps. I love some commercials to the point that I honestly never tire of them (like the "Unbreak my Heart" credit card protection commercial), but I could not sit through a single watching of that damned Jello jingle.

  • 2 - amba

    Sep 20, 2006 at 9:31 pm

    See? You either love it or you hate it.

  • 3 - Nancy

    Sep 21, 2006 at 12:54 pm

    One of the best ads I ever saw was ages ago for Mutual of Omaha's "Wild Kingdom", featuring a kitten playing with a tiny rubber ball, then cutting to a lion playing with a beachball - which he catches and it suddenly disappears, leaving the lion sniffing forlornly at the shreds of the beachball.

    In Europe, do car ads feature announcers who use that assinine hyper-excited shouting voice as if they're about to have hysterics over whatever gas guzzler it is they're trying to unload? Almost all of them do it here in the US, and it just sets my teeth ON EDGE-! And they all scream, "HURRY-! Call NOW-!" Yuh, right. I'm gonna race down there & buy your stupid cars. I HATE those ads. A pox on all of them.

  • 4 - Meagan

    Nov 27, 2007 at 10:47 am

    i love/hate the jingle. its so cute but gets suck in your head too easily.. i just cant get enough of it tho. and now its suck in my head! curse you jello jingle why must you be so cute!!!!!!!

    hahahahaha

Add your comment, speak your mind

Personal attacks are NOT allowed.
Please read our comment policy.
Please preview your comment.

blogcritics lists for Nov 22, 2009

fresh articles Most recent articles site-wide

fresh comments Most recent comments site-wide

most comments Most comments in 24hrs

top writers Most prolific Blogcritics for October

top commenters Most prolific Commenters in 24 hrs