An SEO content writer creates content that optimizes his or her clients' websites' results in search engines.
The content may be short articles, web page dialogue, or other online text. The important point is that it is written with search engine traffic in mind. By applying a number of trade secrets, the SEO content writer can drive traffic from search engines to the clients' website.
Usually the client provides the writer with a list of keywords. These are search terms related to the website. It's the dream of every online business to show up first in a Google search for one of their keywords. It's the writer's job to help make that dream come true.
The writer takes the client's list of keywords and writes a number of articles for each. It could be anywhere from five to 25 articles. For example, if the client is an online comic book shop, they might commission 20 articles on the keyword phrase "order comics online," 15 on "graphic novels for sale," 10 on "buy Marvel comics," and five on "latest Spider-Man issue."
The articles created on these keywords include certain trade secrets to optimize their effect on search engines. Then they are sent to the client for publication, and may be published on the client's website or blog. Search engines will find them, notice they mention Spider-man a lot, and show the client's website at the top of the search results found by Spidey fans looking for the latest issue.
Alternatively, the articles may be published at article directories like Ezine Articles or Free Online Library, with a link back to the client's website. This not only drives traffic to the site, but also provides a valuable link. When search engines see that a site has links pointing to it from valuable sites (sites with high "Page Rank"), it increases the authority of the client's site and makes it show up even better in search results.
So that's a brief taste of what an SEO content writer does. Articles are created, applying trade secrets to maximize search engine appeal, with the ultimate goal of maximizing the client's results in search engines.
image credit: Håkan Dahlström