That stands for Weird New Jersey, a magazine created by Mark Sceurman and Mark Moran that chronicles all the weirdness that makes up this strange state.
They only publish two issues a year, but why would they want to work any harder than that, when their last issue, No. 21, sold over 60,000 copies at $4 apiece?
Then there's their book, called - surprise - "Weird N.J.," that came out last September and has sold 100,000 copies.
Their next book, "Weird U.S.," is scheduled to come out in October, and they've shot a pilot episode for a show of the same name for the History Channel.
Sceurman says they only began turning a profit in the last two years, but it looks to me like it's all upside from here on out.
Libby Copeland wrote about the magazine and its founders in a story in Wednesday's Washington Post.
It seems that in the late 80s Sceurman, a New Jersey native and graphic artist for an alternative music magazine he co-owned, began sending out a newsletter to friends, updating them on his life and including a section on strange things he wanted to explore in the state.
A local paper carried a story about his newsletter in 1993, and the newsletter's circulation gradually broadened.
Mark Moran, also a native of New Jersey and graphic artist, began contributing photographs in the mid-90s to what was by then essentially a pamphlet.
Around 1996, the two Marks joined forces, and soon after published issue No. 1 of Weird N.J.
They throw everything into their magazine indiscriminately, giving equal respect to fact and myth.
"If we printed the real story, we wouldn't have a magazine," Sceurman says.
Sceurman and Moran tend to steer clear of their fans. They get a lot of mail from prisoners, for example.
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