Dateline: Twilight Zone, 21st Century America, September 4, 2009 – If a 35+ year career in public relations/promotion and marketing has taught me anything, it’s that timing really is everything, with context quick on its heels. Long ago, a New School Instructor in magazine writing provided me with the guideline I’ve worked by forever: Why is this story important, and why is it important now? She told us this was the question we should ask ourselves about our clients and their activities, because this was the question editors would ask us about our stories. But that was before sensationalist, tabloid news became America’s journalism staple, especially on TV, and many editors no longer make decisions based on quality and pertinence.
As I write this at around 5:00 a.m. EDT, I can hear Anderson Cooper on CNN narrate coverage of Michael Jackson’s funeral recorded earlier this evening. From Jackson’s death on June 25th to his dramatic, stadium-sized, televised memorial service in LA’s Staples Center on July 7th, I felt a renewed fondness for him, a genuine sadness about his premature death, and a new appreciation and respect for his innovative talent, sincere musical entreaties for global love and peace, and substantial, low-key philanthropy. The extensive news and events, broadcast at Princess Diana lengths, surely gave this special artist his public due and showed respect for the passionate esteem in which he is held by millions.
But tonight, a ghoulish 70 days after his death, the elaborate semi-private funeral and the fawning, detailed media coverage of it make me wince. It’s as dull as a re-run, phony as an America’s Most Wanted crime recreation, and tasteless as a third-rate Elvis impersonator revue. More important, and unsettling: unlike the marathon coverage of the early days of Jackson’s death and the response to it, it’s not news. This story is as stale as 70-day-old bread, and it is reinvigorating the peculiar image of Wacko Jacko that had been considerably laid to waste and rest a couple of months ago.
And, needless to say, it’s happening in sharp contrast to the send-off for Ted Kennedy just last week, which was immediate, comparatively brief, simple, dignified, and filled with humor, wisdom and regard. Michael Jackson’s funeral now seems like a tribute to the banality of contemporary pop culture and the cheesiest kind of celebrity gore.
The King of Pop, whose funeral was only partly-legitimately delayed by an autopsy and assorted post-mortem testing, has spent quite a while literally chilling in Motown mogul Berry Gordy’s own crypt (since Berry doesn’t need it yet) in The Court of Remembrance at the famous Forest Lawn cemetery in Hollywood Hills, awaiting tonight’s interment just down the road apiece. But first the family had to have an assortment of hissy-fits about where to put him, and that took a while.
Article comments
1 - Joanne Huspek
You're right, it's odd. But his entire life has been nothing more than a circus. Why not his death too?
2 - Myles D
Yes one of his ex-wives did attend the service. Lisa Marie Presley did attend.
3 - Jeanne Browne
Thanks, Myles, I stand corrected.
4 - Baritone
Nice article Jeanne.
When one considers the origins of the Jacksons in working class Gary, Indiana and the nature of their rise to fame - and especially that of Michael's, it's not surprising that his end, as Joanne notes above, would be a circus, as it most certainly was.
I must admit I enjoyed most of the tribute at the Staple Center, but as with everything "Michael Jackson," the entire affair of his passing and the media coverage of it was over the top. The funeral finale' was simply the icing on the cake (which is apt to put one into insulin shock.)
The only time the Jackson coverage brought me to tears was at the end of the tribute when his daughter took the microphone with her plaintive plea. I couldn't help but wonder when we will see her and, perhaps either or both of her brothers start performing? It's hard to imagine that they won't.
A lot of things evoked my tears while watching the Kennedy coverage. It is difficult to imagine the dichotomy of moneyed privilege and tragedy visited upon the Kennedys since WWII.
Ted Kennedy was a mightily flawed man, but one who fought for atonement for all his sins - real and perhaps imagined. He was forced to take the Kennedy family helm, as it were, at the age of 37 - still rather young to assume the mantle of patriarch. But, he did so with relish and apparent aplomb while also carving out his legacy as the "Lion of the Senate."
I look forward to reading his book.
Again, thanks for your perspective. I enjoyed the read.
B