Slippery and Badger’s Marketing
Ruth’s marketing was trivial; well, to be fair the other team’s wasn’t much better. People must know by now that a key part of marketing is repetition. Repeat the message, obviously tweaking as you go. But repeat it in different ways. For example, for their different games, they went into the newspaper and had flyers produced. A good start. Why hadn’t they asked the cruise director what other forms of marketing they could use? Let me note one or two:
- Do some market research — ask passengers what service they’d like!
- Pre-record a few mini TV adverts to run the previous day and during the day.
- Record a radio interview about the games for the ship’s radio.
- Pre-record and play radio ads during the day.
- Put up some posters around the ship.
- Ask if they could do a tannoy announcement over the ships tannoy system.
When it came to the boardroom firing, Ruth quietly slipped the knife into Sayed about buying bottles of Champagne being his idea and she’d “asked” him about whether the rules said money spent came from their profits — which of course she already knew. She also made sure she made the point that Sayed kept interrupting her. In fact at one point, the argument between Ruth and Sayed became so heated that we were wondering if they were going to come to blows.
Sir Alan has at last commented on the fact that Ruth puts people in a position so that they are likely to fail. She does exactly that — points to the weakness in someone else so we can’t see hers. She also made a great song and dance about being “a fundamental part” of making her company an extra £10 million over three years. So what? If you can’t perform on The Apprentice, it doesn’t matter how much you say you’ve made anyone else, does it? At last, we say farewell to Slippery as Sir Alan commented that there was some disconnect between what Sayed said and the facts. That’s something I think has been obvious over the weeks!
In a later post on my own blog I'll be doing a bit of crystal ball gazing of the people who are left and their chances of winning.
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