The Apprentice Sir Alan Sugar fired really deserved to go.
The task this week was a fun-filled week on a huge ocean-going cruise liner in the Mediterranean. The teams had to “creatively” come up with a service that the ship’s customers would be interested in doing. Also, to win, the teams had to get good customer feedback as well as make more money than the other team. The Badger and Slippery (Ruth and Sayed) were one team. Ansell, Paul, and Michelle were the other team. Project manager Slippery suggested they have an onboard Olympics. The other project manager Paul suggested a dance instruction class followed by a knockout competition.
Considering there were well over 2,000 people on board, neither team had people rushing to sign-up. Ruth’s marketing effort was a nicely designed flyer and large entry in the onboard daily newspaper. Paul appeared on the ship’s TV channel. Later on, during one of Sayed’s Games, Paul appeared again on a huge TV screen on deck to put his message across. Sayed noticed the TV effort and tried to do the same himself; not very successfully it has to be said. In the end Sayed’s team lost. The reasons...
Sayed - or Slippery
Slippery, who later claimed to be very creative, had suggested what was effectively a games day, so nothing the passengers couldn’t already do themselves. He also managed, yet again, to be disorganised and not write people’s name and cabin number on the back of lottery tickets he was selling. Nobody turned up to the first event he organised. He was late to arrive at the tennis tournament. He kept changing his mind about the events they should be doing. He seemed to be in a very reactive mode. And of course, he made mistakes. During the firing he also claimed to have “looked after” Ruth so well.
Ruth...or The Badger
I think she helped Slippery to slip up. She knew the rules said the money used out of their budget would come out of their profits but didn’t push the point with Sayed. When Sayed said they should “lose” the tickets he hadn’t written on the back, she said he shouldn’t; On camera she said, “In her book it was fraud,” which of course it was and she should have said the same to Sayed. She allowed him to put on a games day when she knew the rules had said provide a service to the passengers. She looked as though she’d kept well out of the way so the cameras could only focus on Sayed rushing around and trying to locate her. She made the (obvious) point very strongly about Sayed’s lack of attention to detail and his disorganisation. She also said her “only weakness” was creativity because “she was a doer.” This said with Sayed playing the creativity card.







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