In the commercial, Suh drives a Chrysler through Portland passing young men sitting on curbs in middle and lower class neighborhoods. The woman he hugs is probably his mother and the house is pure eastside Portland. I doubt the commercial agency even thought about the "social conscience" aspect of this hometown-boy-makes-it commercial. Still, I see it as an example of how these kinds of images can change our perceptions about people and the neighborhoods where they live.
Suh’s parents are immigrants, his mother from Jamaica and his father from Cameroon. The mother is a graduate of Southern Oregon University and his father attended a trade school in Portland. They met right here in Portland and were married in 1982.
When a 6’4” pro linebacker's father is 5'8" tall, you might wonder where the very big, tall son came from. It seems that Suh’s grandfather back in Cameroon was 7’2”. The family name means “House of Spears” in Suh’s father’s native language. How cool is that?
The spinoff from commercials like those funded by ATT and Chrysler is a benefit to anyone or anything shown or mentioned. In the Chrysler commercial the iconic Made in Oregon billboard that stands on the Willamette River’s waterfront brings Portland to life. If you come visit us here, you will see this billboard along with other landmarks shown in the commercial. The AT&T commercial gave the consumer with a social conscience something to think about. Tom's shoes recently sold their millionth pair of shoes. The endorsement from AT&T was just the boost that it needed.
So, are you paying attention or are you just muting those TV commercials? I know I mute them most of the time. But, occasionally, advertisers are so creative they catch my eye. In both of these cases it was in a good way.