I can't wait to see the Chronicles of Narnia action figures in stores just in time for Christmas (Am I joking? I honestly don't know!) Note: Apparently not. Check out the Amazon link!
I do know that the heirs and Estate of C.S. Lewis put many restrictions on the marketing of the movie and related capitalist product spin-offs. But from what I am seeing in catalogues it appears that there are plenty of Narnia products for consumers to choose from.
My prayer is that the movie will lead even more people to read these wonderful books than have done so previously. No matter how good the movie is, it will never replace the books.
In the recent Lord of the Rings Trilogy, the movie was remarkably faithful but still had to omit many of the most lyric, mythological and transcendent passages for the sake of keeping the action moving. While these movies were an excellent production worthy of the praise they received, they in no way can ever replace the written words of J.R.R. Tolkien as they appear in the books themselves.
My nightmare is that the commercialization of Narnia will relegate it to the status of Winnie the Pooh, which, in the hands of Disney, has become almost a parody of itself and the Milne books that originally brought him to life.
Narnia deserves better. By God's grace we will never see a Saturday morning "Narnia" cartoon program on TV.
I'll see you at the movie.