However the most important key to any direct mail for real estate investing is testing. You may be making millions flipping houses after taking a great real estate education course; however that doesn’t mean that you want to throw away money on your direct mail. Start by split testing different pieces and different lists to hone your direct mail campaign into a smooth money-making machine that fuels your real estate investing to new highs. This can be done by using different names or extension numbers on your pieces; however, it is most efficiently done by using toll free numbers. Toll free numbers offer real time online tracking so that you can see exactly how many calls you are getting and where they are coming from as well as capture the phone numbers of calls you missed so you can follow up.
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