Capable salon personnel are like car mechanics: they’re hard to find. A talented salesperson will guide the bride-to-be away from unflattering gowns and into a dress that accentuates the bride’s positive physical characteristics, skin coloring, hair color, and personality. In other words, it’s not like visiting the local mall and shopping at Gap for Truck Drivers. You don’t stroll in and come back out 10 minutes later with some new duds.
Finally, there is strength in numbers. Bring along some friends to help you select the perfect gown. Make sure they are true friends, the kind that won’t pander to you, not sniveling sycophants who’ll say “gorgeous” just to make you feel good.
Follow the above simple rules and you’ll have a much better chance of making your wedding the once-in-a-life-time experience you want it to be.