7.) A weblog is like a column in a newspaper or magazine, sort of, but whereas a column written by twelve people makes little sense and wouldn’t work, a weblog written by twelve people makes perfect sense and does work.
8.) In journalism prior to the weblog, the journalist had an editor and the editor represented the reader. In journalism after the weblog, the journalists has (writerly) readers, and the readers represent an editor.
9.) In journalism classically understood, information flows from the press to the public. In the weblog world as it is coming to be understood, information flows from the public to the press.
10.) Journalism traditionally assumes that democracy is what we have, information is what we seek. Whereas in the weblog world, information is what we have—it’s all around us—and democracy is what we seek.
What is a weblog? A personal web page, or online journal, updated easily by an author, that links outward to other material on the Web, and presents original content—typically, links and commentary--in a rolling, day-by-day fashion, with the latest entries on top.
* Some weblogs have comment sections after every item, so in a sense every item is an item submitted for public comment.
* Some weblogs have a long list of other blogs they name, highlight and link to, (a blogroll, in the vernacular). This an author uses to define a conversational field, as if to say: “listen to me as I talk to them.”
* Weblogs don’t have to be, but they often are designed with a given look and feel, which is to say they define a particular kind of place. To Joi Ito, a weblog is primarily that, a place its users enjoy. He says that reading his weblog is something like visiting his house. If so, it’s a talking house.
* Jeff Jarvis, author of Buzzmachine, a popular and newsy weblog, says: “know my blog, know me.” According to Dave Winer, one of the pioneers of the form, a weblog is the “voice of a person.”
All weblogs offer text, increasingly they have photographs, some include audio, some now present video (and some have ads.) The weblog incorporates these earlier media forms, turning them into tools of expression almost anyone can learn to use. The software behind the form allows for production values high enough that individual authors on the Web suffer no immediate disadvantage in comparison to very large commercial providers. There’s something extremely democratic about that.