As the father of a young teen I'm painfully aware of the career of Lindsey Lohan and of her new film Herbie: Fully Loaded. What I hadn't been exposed to until I encountered it on a wall here in New York City (where I'm vacationing with my family) is the incredibly hideous poster for the film. Rarely have I seen a more perfect textbook example of terrible graphic design. It's almost inconceivable that Disney, which has done so much beautiful design work, could put this excresence infront of the public.
I remember the original films - I projected them endlessly for embassy kids in Moscow. They were cute and harmless and very much a sanitized artifact of the 60s. This film apparently tries to follow in the same mold, but sadly without the wholesome presence of Dean Jones. Instead we have Lindsay Lohan who apparently had her necklines raised and breast size reduced two sizes digitally to make her appear more wholesome before the movie was released.
The original move was The Love Bug which came out in 1968 and was followed by Herbie Rides Again which was a passable sequel in 1974, then a number of lesser sequels ending with Herbie Goes Bananas in 1980. There was even a short-lived TV Series in the 1980s. This new film is a loose remake of the original, with a modernized setting but still inexplicably using the now truly ancient original 1960s VW Beetle.
What we have here is a 2000s remake of a 1960s film. So why not produce a poster which is either in the style of the original 1960s film or in a modern style appropriate for a film with a contemporary setting. Whose idea was it to saddle the film with a poster which looks like something from the era of RollerDisco? Did they take the date of the original film and average it with Lindsay Lohan's birth date and decide to come up with a poster which looks like it leaped straight out of 1980? Or is the poster perhaps a leftover from the failed 1982 TV Series?