Some of the largest companies are teaming up to fight hunger in America, at a time of the year when it's needed most.
Walmart last week announced its Fighting Hunger Together Campaign to make sure foodbanks have enough supplies to last during the spring and summer months. The foodbanks come to the aid of the 49 million Americans who suffer from food insecurity and struggle to get food on the table. General Mills, ConAgra Foods, Kraft Foods, and Kellogg Company are joining the hunger relief effort which was announced last week in Nashville, Tennessee.
Announcing the opening of the Fight Hunger Together initiative at Walmart are Feeding America president Vickie Escarra (left) and Kimberly Williams Paisley, an actress and award-winning director of the film Shade. (Feeding America photo)
Walmart says customers can help the hungry when they shop. A press release said signs in the Walmart locations will point customers to products which will have on-package labels that will "advise customers how to generate meals by entering product codes online, sharing a hashtag on Twitter or scanning a QR code." Walmart says the campaign is expected to produce 42 million meals for the needy.
You can also take part in the campaign by visiting the Walmart Facebook page and voting for a community to win a million dollars.
The most important impact of the campaign, though, will be the awareness it raises about hunger in America. For at this time of the year donations to foodbanks are often reduced and this is especially a cause for alarm with unemployment rates high and potential budget cuts to food assistance programs in Congress.
Vicki Escarra, president and CEO of Feeding America, says, “No one in America should go hungry and we are proud to partner with Walmart in this effort. Through this program, Walmart and its partners are making a powerful impact that will not only address hunger this spring, but will have a lasting effect on the issue of hunger in America.”