Spirit of America, Raises Money, Shows Entrepreneurs Make **** Happen - Page 2

Author: Anita Campbell — Published: May 03, 2004 at 1:38 pm 1 comment

  • Excite Others. It's important to get others behind your dream. Make your dream become their dream. That's how successful entrepreneurs build a team. It's even how they attract funding. An entrepreneur can't do it alone. They need others — partners, employees, customers, bankers, investors, and even service providers such as lawyers and accountants. Everyone wants to root for the home team. Get a banker or a customer to view your small business as "their" team, and you will have more than just a banker or a customer. You will have someone actively helping grow your small business.

  • PR is Powerful. The typical non-profit in the US uses traditional marketing, i.e., local fundraising events, direct mail and phone solicitations, etc. Spirit of America did something different. It leveraged the Internet, the media and the blogs. Spirit of America understands the power of public relations, especially the kind of grassroots support that can come from blogs. And not only is PR powerful, but it can be very low cost.

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    Article Author: Anita Campbell

    Anita Campbell is the Editor of the award-winning Small Business Trends (www.smallbiztrends.com) website and host of her own talk radio program, Small Business Trends Radio, on the WSRadio.com Internet network.

    Visit Anita Campbell's author page — Anita Campbell's Blog

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    • 1 - Eric Olsen

      May 03, 2004 at 4:05 pm

      very interesting Anita, and I think your "lessons" drawn from the effort are correct as well.

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