After you have enough data and indications that your social media campaign is providing results, i.e. more sales or leads, you can invest more money and begin studying the financial impact measuring your ROI and actualised potential. You should not solely depend on numbers, but what your community ultimately causes, a database and idea for a new product. Finding trends and tracking them back to their point of origin is a vital aspect of measuring return on investment.
It is vital that you simply begin with a proof of concept by showing development in the business's identification, sales revenue, number of transactions and new clients since the implementation of a social media marketing campaign. This can be done with charts and timelines that report pre- and post-concept. transaction data. It really should be specific by showing the frequency, reach, and yield of the buyers. By searching for patterns in the different fields which have changed since the delivery of social media tools, it's going to be easy to understand the result. By stacking these timelines against one another, your business can produce a picture of which efforts are generating higher ROIs, and those that aren't. Watch out for correlations between activities — for example certain blog articles equalling more customer calls, or positive online conversations and a spike in visitors. By using as much data as possible you will be best able to pinpoint where you can take your social media presence to the next level.