Initial RSS Marketing Results... proceed with caution
Here are a couple of links to articles that have studied the results of RSS, and ads in RSS feeds:
- RSS Advertising Case Study. Overview. Pheedo reports that by integrating online advertising into an RSS feed, a new online advertising technique, it has achieved measurably better results than e-mail for its client.
- Blocking of Ads in RSS feeds already envisioned. Of course. People want news to be news. They might put up with informative links, but not blatant, outright, defiant, in-your-face advertising. You can read a blog of comments on this issue at Kottke.org
What are you serving?
The feed goes on. Advertising and no advertising. Straight news articles, and Public Relations pieces with positive spins on your company and its products. The bottom line? If you're going to have a website and write professional content, why not syndicate the news articles and greatly extend your reach and influence? It's really simple, and it doesn't cost that much.
Resources (Free trial): We like the "Feed For All" program from NotePage, which helps you create, edit, and publish RSS feeds from your PC. Take a FREE trial now (click here).
Scott Frangos is a writer, designer, and eCommerce marketer with over 20 years experience in Advertising. He has taught eCommerce, HTML, and Business courses at the college level in Portland, Oregon, and currently is Managing Partner of WebFadds.com.