How RSS really does pay off...
by Scott Frangos, Managing Partner - WebFadds.com, a modern web development company focused on eCommerce, Content Management Systems, and Blogs.
Have you heard of RSS (Really Simple Syndication)? Did you know you can syndicate your news stories from your website? You probably have seen some orange buttons around the web with the letters "RSS" on them. They allow other websites to link to your news stories with just a click. Simple. Syndicate.
Ok. Now, you know about Really Simple Syndication... but where's the payoff? Let's look at the ways that RSS can pay off for you. And, pay off, it does — when you use this emerging technology effectively.
Now by "emerging technology," we mean it is relatively new, and people are still learning about it. But already many savvy webmasters are "aggregating" RSS feeds — pulling common topic feeds together at their websites. And, big players like Yahoo, and Amazon are offering up RSS solutions. You can "subscribe" to a selection of news feeds on your personalized home page at Yahoo, for example.
Feed me... feed me...
There's even a search engine just for RSS feeds, called Feedster.com, that currently returns over 4,645,164 feeds indexed and fully searchable. Last August, there were only a quarter of a million feeds. Feedster reports that around 5,000 new feeds are being added... per day. Someone's hungry. And this hunger for feeds is being fed by millions of "blog" websites that use automated "Content Management Systems" to turn out their RSS news feeds. At Feedster.com, you can simply search through millions of them, or you may "subscribe" there to the feeds of your choice, creating a sort of customized electronic newspaper for yourself.
Looks like RSS is here to stay, so what does a "pay off" from RSS mean? Will it mean increased traffic to your website? Yes. Could it mean an increase in sales of your services or products? Yes, but probably not as immediately as direct advertising would. What about P.R. value? Yes... most definitely.