Any TV-intensive weekend is obviously full of commercials. And of course, that translates into zillions of ads. I saw a nice commercial for "Sleepwell mattresses".
And then I realised... Almost everything is sold with the promise of sex. Be it cosmetics, deodorants, lingerie, clothes, shoes, alcohol, motorcycles, cars, even toothpaste. Buy "AXE" and no gal would be able to keep her hands off you. Buy "Synergie Garnier Body Cocoon" and all guys will fall at your feet, etc, etc.
But when it comes to mattresses, they are marketed as how good they are to sleep on! Imagine a mattress that was sold on sex! Mmmm.... I bet that would outsell all other mattresses put together!
Wake up guys!!! Exploit the idea before it gets stale!