Sew Fast Sew Evil is more like it!
Watch the (fun) fur (yarn) fly at the link above. The owners of Sew Fast Sew Easy are going after "stitch 'n bitch" groups (so-called thanks to Bust magazine publisher Deb Stoller's popular knitting book series), claiming violation of their service mark. Never mind their mark is for "Stitch & Bitch Cafe".
To the best of my knowledge, the use of the ampersand, and word "Cafe" within their service mark is key, as is the fact they registered it for sewing- and message-board related purposes, not bestselling knitting book spinoff group services. Could it be they want a piece of the (250,000+ copies sold) Stoller knitting book juggernaut?
What's worse, especially from a PR perspective, is that the Sew Fast Sew Evil people are deleting polite comments on their message board relating to the situation...comments as innocuous as "I'm a member of your target crafty demographic, but I'll never buy from you again now that you've gone after the stitch 'n bitch groups"!
Have we not learned the number one rule of the internet? Stand by your opinions. Stick to your guns. Don't just furtively delete things and act like an ostrich with your head in the sand. One commenter on their board says it best:
(quoted here in full, because who knows when they'll delete this one, too?)
You ask us to add our "stitchin and bitchin!", and when we do, you delete our posts. We were abiding by your rules — no one was putting up any advertising. Your pursuit of legal action against Deb Stoller, and the many, many knitters across this nation associated with generic stitch n' bitch groups leaves me incredulous. Your deletion of our posts leaves me speechless. You clearly do not want to hear any critical feedback from your target audience. One word of advice, you should go back and read Businessweek from two weeks ago. The cover story was about the power of blogs. Looks like you'll soon gain some personal experience about just how powerful word-of-mouth is among knitters.
Apres les bloggers, le deluge (of really, really negative publicity). Sew Fast Sew Evil stitched their own shrouds on this one, and only their lawyers will benefit in the end.