Analysis: Good product; bad website.
Somewhere between graduating from college and three years of marriage, I realized I no longer have a deodorant preference. For the past couple of years, I've been drifting from deodorant to deodorant with little care to which stick I picked up. Last week, as I approached 25, I decided this cycle of deodorant negligence had to end.
There were three things I wanted in a deodorant: 1) Availability: I had to be able to find it regularly in order to use it regularly. 2) Simple stick: I shy away from gels and sprays. 3) Gender neutral smell: Call me strange, but I don't want my nose assaulted by a strong man-smell all day long, but smelling feminine to others would be just as strange (I bet it would cost me my job). A gender neutral smell seemed the most appropriate; consequently, it is the hardest to find.
After a careful perusal of the deodorant isle, I chose Axe's Invisible Dry Deodorant in Phoenix scent. There's a lot of things going on with this deodorant. First and foremost, this product has an incredibly dumb advertising campaign. They want you to believe that women will jump you if you use their product. I've tried it; it's not true. In fact, I shied away from the product because of the marketing; I'm a married man after all.
Once you get beyond the adolescent ads, it's a real good product. The deodorant comes in spray, stick, and invisible varieties, a good selection for almost everyone's needs. The delivery types are backed up with four scents (I don't recall them all). I choose the Phoenix scent for two reasons. One, I like the name Phoenix; two, it was the most gender neutral smelling stick. So far, I have been pleased with the choice, and I'm even getting used to the smell. Still, no women have jumped me though.