Product Review: Proenza Schouler Brings Couture to the Masses

I admit this dress is from the Proenza Schouler for Target line. I also admit that when someone asks me who designed this dress, I omit those last two words. To be fair, no one I know actually knows who Proenza Schouler is, so really, does it matter at all?

I was very excited when I saw that top-name designers were making collections for Target: affordable couture. I didn't expect it to have the same luxury as the real deal does, but stylish clothing and pretty good quality for these prices is exciting.

In recent years I have noticed an odd trend in fashion: trendy, popular clothing stores providing mediocre quality at offensive prices. H&M, American Eagle, A&F, the Gap - I am always surprised at how places like this get away with charging what they charge for the quality they offer.

I have been checking out the Target designer collections since they began. Ultimately, I have been extremely disappointed with the fit and selection. Also disappointing is that the designers seem to offer one collection before disappearing and being replaced with a new designer (Mizrahi being the exception, but after his initial collection he only seems to be offering suiting).

While in Target one day, doing my usual household shopping, I strolled by the women's department and noticed an advertisement for the Proenza Schouler collection. The model was wearing this dress, and it looked really cute. It’s just the kind of style that would work on me. Some digging through the racks produced the dress.

I spent a good ten minutes in the dressing room, debating with my reflection. I loved the style, the pattern, and the silk. The cut left something to be desired, though. Beneath the cross-front sash, the fabric created a little paunch right over the stomach. Definitely not the place one needs extra paunch.

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Article Author: Alyse Wax

Alyse is both a television producer and writer. Her TV credits include Big Brother, Hell's Kitchen, and Penn & Teller: Off the Deep End. Her articles have appeared in Teen People Magazine, the Weekly World News, 100 Magazine in the Philippines, SporkFashion.com, FEARnet.com, and Hollywood.com. …

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