Editor's note: Over at Small Business Trends, we do a regular weekly series of reviews of business weblogs. This is the fifty-first in that series, called PowerBlog Reviews.
We like to think that all the blogs we review in our PowerBlog Review series are helpful resources. But The Security Mentor has to be one of the most practical of all the blogs we've looked at.
The Security Mentor provides "advice for normal people about computer and information security from Beryllium Sphere(R) LLC." (By the way, aren't blogs great, with their plain English topic descriptions? How different from traditional websites they are, where you can read the About section and still not have a clue what the business does.)
The blog is a client resource and marketing tool for Beryllium Sphere LLC, a computer security consulting company in Redmond, Washington, USA. Fred Wamsley is the owner and chief blogger. His company specializes in serving small businesses, especially the SOHO (small office/home office) market.
Fred has a crystal clear idea of who he is trying to reach with his blog, saying:
- 'My target reader is someone motivated enough to do online research but unwilling to become a full-fledged nerd. The "computer person by default" at a small business, who becomes the de facto IT department because "s/he knows about those computers", is a perfect example.'
He started blogging after a businessman friend suggested he start an online newsletter in blog form. The friend suggested it as a way to publicize what he brings to the table for small businesses.
The Security Mentor solves a growing problem on the Web today: too much information. With all the billions of Web pages at our fingertips, it can be surprisingly difficult to find the answer to your questions. Information is often too general to be useful, or alternatively, is too detailed and assumes the reader starts with technical knowledge he or she doesn't have.
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