I'm reminded of a line in the 80s movie Karate Kid II, where the Yoda-like character Miyagi tells his prodigy, "Balance, Daniel-san. Balance." That's a pretty good way to approach the new media - take a balanced view. Podcasts, RSS, and blogs all have their place, and each is powerful no doubt. Yet, where marketing is concerned, none of these are comprehensive enough on their own to do as effective a job as all of them working in concert. What's more, the new media shouldn't be adorned with Holy Grail-like stature to the extent that we give up on the tried-and-true; e-mail marketing, for example.
While I still get excited about new technologies and their possible benefit in the business space, I've learned to "take all things in moderation." Use the best the web has to offer without becoming a crusader for one singular strategy or tool. Everything in its place and all things in their time. Just like old Miyagi said, "Balance, Daniel-san. Balance."
Edited: LH
Article comments
1 - Rodney Rumford
The podcasting "Do it yourself" trend will continue. There was recently an article published by the Associated Press that follows a novices experience with podcasting. You can read the article over at business week.
http://www.businessweek.com/ap/tech/D8BBD0Q80.htm?campaign_id=apn_tech_down&chan=tc
Rodney Rumford
www.podblaze.com/blog