MidWeek Market Rag: Apple, Starbucks, and Elmo

Part of: MidWeek Market Rag

Alcohol makes the Market Rag again this week.

As we know, the Dow Jones Industrial Average had a record-setting week, but not every company has been celebrating the happy days.

Apple CEO Steve Jobs apologized for the company's financial practices. This comes as Chief Financial Officer Fred Anderson resigned from the board of directors.

Apple admitted Jobs was aware of the scandal, which included favorable stock option dates for certain people.

Shares of Apple stock were up in trading this afternoon but down after-hours.

Coffee giant Starbucks saw its shares rise today after news that sales in existing stores were up in September. Stores that had been open for at least 13 months experienced a rise of six percent. A CNNMoney report said colder weather lately, combined with lower gas prices may have contributed to more coffee consumption.

Finally, as the holiday season arrives, the top toys start to emerge. Mattel's new high-tech Elmo doll is leading the way and people are already starting to pillage store shelves and each other in the process.

Hasbro's new Monopoly product I previously reported on will also be a big seller this holiday season. The fan-chosen "Here and Now" edition breathes new life into the classic board game. Wii and Playstation 3 are both going to cause excitement as well as we await word of the unfolding game explosion.

This Tickle Me Elmo/TMX Elmo situation is bound to get out of hand. The holiday movie, Jingle All the Way, portrays the yearly situation perfectly, whether you agree with the lead actor's politics or not.

Now that is a buzz — creating a killer instinct/desire to have one certain toy for your children. The biggest difference between the Hollywood situation and real life: in reality, the parents want the toy more than the kid does.

That's the rag for this week! Do read the article by Peter Hoy about moderate social alcohol consumption as it relates to the business world. As it turns out, drinking may be good for your career.

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Article Author: John Guilfoil

John Guilfoil is the editor of Blast Magazine. He is the former editor and founder of The Review Center. He currently maintains the blog PRrag: All the news that's fit to spin.

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Article comments

  • 1 - diana hartman

    Oct 05, 2006 at 5:30 am

    I am pleased to tell you this article is being featured in the Culture Focus today, October 5th.

    Diana Hartman
    Culture Editor

  • 2 - John Guilfoil

    Oct 05, 2006 at 9:30 am

    Thank you Diana!

  • 3 - Phillip Winn

    Oct 05, 2006 at 12:44 pm

    I saw an interesting headline on the cover of USA Today yesterday: "Dow climbs from depths." I thought it an odd way to report on a record-setting Dow close!

    The article was more reasonable, but the headline sure contrasted with some I remember from the last time we were in this ballpark, in 1999-2000.

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