A gathering of designers, fashionistas, celebrities, editors and journalists converged at Mercedes Benz Fashion Week (MBFW) at Smash Box Studios for five days during L.A. Fashion Week. MBFW featured four collections per day from designers around the world. On Wednesday, eco-fashion was presented at The Green Initiative Humanitarian Fashion Show the brainchild of Mikey Koffman, Founder of The Gallery Los Angeles, Inc.
The Gallery L.A. is a public relations and marketing group whose mission is to promote global awareness of sustainable living and eco-awareness. This single show brought together six designers from the United States and Canada, with lines that are manufactured via ethical means, and use recycled and organic fibers.
The show had a good vibe; it even smelled good and there were small vases of bamboo on either side of the runway. There were dancers, percussionists, and even children.
Still, there was something nagging us on this fourth day of fashion. This show brought many to a halt to start asking questions about our assumptions of green. After all, it wasn't lost on us that most had spent 90 minutes in choking smog to get to a venue to see green fashion.
Yes, we understood the importance of not using 10-year-olds to make those $9.99 T-shirts. We are cognizant of using new technologies to make fibers from bamboo, hemp, organic cotton, and even recycled soda pop bottles. We're aware of sustainable farming methods. The questions we have are related to transport, as well as sourcing materials and manufacturing.
Where were these made? Where are they going to be made? Where is the fabric milled? Are we creating jobs here in the US? Do we negate that greenness here with rising pollution levels in China, as well as having to put something on a cargo ship and bring it here?
It's coming out that many green alternatives have a downside that doesn't necessarily make it the benevolent solution as touted by branding experts. Ethanol has been shown to require large amounts of natural resources and also drive up the price of corn. Cloth diapers take a large amount of water to clean and sterilize.
Though the carbon footprint, when shipped in large amounts in a cargo container, could be construed as small, what about the factory emissions? After all, with pollution a growing problem in China, as reported in the New York Times, are we too accepting of this image of greenness?
China’s problem has become the world’s problem. Sulfur dioxide and nitrogen oxides spewed by China’s coal-fired power plants fall as acid rain on Seoul, South Korea, and Tokyo. Much of the particulate pollution over Los Angeles originates in China, according to the Journal of Geophysical Research.
Article comments
1 - Kanani
The photograph should be captioned: Lilikoi by Designer Barbara Boswell, Photo courtesy of Mercedes-Benz Fashion Week, L.A.