It is those who aspire to be more and are unsatisfied with what they've got. And there's nothing wrong with that. Still, the only way Men's Vogue can succeed, is if it draws as many women readers as men.
So, in other words, Men's Vogue isn't going to last and isn't going to satisfy anyone.
The men's magazine market is already fractured and split apart by sports, car, tech, politics, hunting, and hot rod car and truck magazines. Not too mention Auto Trader, Wired and Cigar Aficionado and hundreds of other titles. There's a crossover of women readers in all that. Women have those interests and men find that shared interest sexy in a "That means I can do more of what I like" way.
Right now, as with
most all fashion mags, it is not the reader that is uppermost in mind but the advertisers. Since they sell slick many can get away with it. Men's Vogue won't. It will stay around longer than it should because it's a quarterly, but it will be gone by the equivalent of a year - the 12th issue.
Either that or I'm wrong. Which, you know, I'm not.
SEE ALSO :::
Men's Vogue: Guys and Dollars This guy at the Washington Post had some good lines that I had to jump away from using.
'Men's Vogue' goes for the sophisticated guy (Which I swear I first read as sophisticated "gay")