The marketing experts over at MarketingSherpa published a case study on how I use blogs to sell real estate. Blogs sell property quick, for top dollar! Especially when you have a Realtor who happens to be a blog guru. I closed over $2 million in sales last year simply from blogging, and I'm the only Realtor in Florida's Tampa Bay area who uses a blog to connect with you, my clients, buyers, sellers and interested readers. Here are some more links to the case study and here's a snippet from it:
RESULTS: Of the average 3,000 visitors who click to Mudd's blog each month, roughly 1% turn into qualified leads who contact him. The majority of these are baby boomers from Northern states.
"Virtually anything I write about, I get phone calls or emails from people interested in buying that kind of property. I posted something about a condo conversion just recently and got three phone calls from investors who want to do condo conversions."
He adds, "When I posted my exclusive about Trump Tower Tampa, my email box blew up with inquiries about it." One of those inquirers went through Mudd to plunk down a hefty deposit on a $1.2 million condo.
Mudd has also landed guest blogging gigs with three sites, including the respected realty publication Inman News. His more than 3,000 hotlinks from these have helped push his main home site higher in search engine rankings and resulted in roughly 12,000 visitors per month.
Stay tuned. I'm working with some investor-developers on condo conversions, and when it's time to market the condos you can be sure that a custom blog will be a part of the campaign to market them and the projects. Some agents create webpages for listings, but what they really need to do is create a custom blog for each one.
Oh, and by the way, I've launched two new links to my website. Here they are: