Marketing Your Blog

If you publish a blog and no one reads it, is it still a blog or is it the ramblings of your inner mind, inner soul or inner child? Most bloggers who send their blogs into the wilds of cyber space want “pings” and readers and hey some feedback every once in awhile would be nice too.

What’s a blogger to do? First step is to read Biz Stone’s post on Blogger Knowledge. Biz has written a comprehensive how-to article on marketing blogs. Some of his ideas are common sense, some you may be doing and some you need to implement.

Biz's Blog Marketing Strategies

1.Set your blog to "ping" in your blog software program. [Note: A "ping" is a call to action for directories and sites to find and include your blog in their listings. See #9]
2. Make sure you are publishing every post as its very own web page. That makes your entries way more link-able and more attractive to search engines. Links to your blog means traffic to your blog.
3. Write quality content and do it well.
4. Publish regular updates..the more you blog the more traffic you attract.
5. Think of your audience...visualizing the people who might read your blog.
6. Keep search engines in mind. Use post titles and blog page title tags along with your post page archiving. This will automatically give each of your post pages an intelligent name based on the title of your post. Also, try to be descriptive when you blog. A well crafted post about something very specific can end up very near the top results of a search.
7. Keep your posts and paragraphs short. A longer piece every once in awhile is fine but according to Biz most people want to "pop in, read up, and click on."
8. Put your blog URL in your email signature - simple but often overlooked.
9. Submit your address to blog search sites and directories - Top 55 Dirctory and RSS Sites from Robin Good
10. Participate in meme games. A meme is an idea transmitted from person to person like a virus.
11. Advertise. - BlogSnob is a network of free, text-based blog advertisers
12. Link to other blogs.
13. Install a blogroll.
14. Be an active commenter. Try to leave comments on the blogs you read every day. This is in the same vein as linking. Leaving a comment on someone's post can make their day.
15. Pitch your posts via email to other bloggers.
16. Print your blog URL on your business cards, stickers, etc.

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  • 1 - carmelo

    Sep 21, 2005 at 10:41 am

    great tips....im keeping that in mind and will be coming back for more updates!!!

  • 2 - Scotty

    Feb 26, 2006 at 10:14 pm

    Another tip is to subscribe to an active blogring like the ZZ OpenRing. Blog rings can amplify the effect of those blog surfing sites. The OpenRing is the largest blog ring on the web using the RingSurf system.

  • 3 - Adsense

    Sep 22, 2006 at 3:12 am

    One of the concepts which I drill into the mind of everyone reading this blog is to write original content which is interesting to the readers, offers good advice, controversial and offsets people into thinking mode.

  • 4 - nicko66

    Aug 04, 2009 at 1:42 am

    But I still don't know how to post my first blog on blogcritics...?

  • 5 - Christopher Rose

    Aug 04, 2009 at 2:04 am

    Nicko, if you are having problems with the detailed instructions I sent you, please email me directly...

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