K-Fed Super Bowl Ad Demeans Fast Food Employees Somehow - Page 2

I completely agree. It's absolutely loathsome to associate the hard-working men and women in restaurants with Kevin Federline. It's also — and stick with me here — a friggin' commercial.

Puberty BoyAnderson continues, "An ad such as this would be a strong and a direct insult to the 12.8 million Americans who work in the restaurant industry." It would be, wouldn't it? Thing is, it doesn't portray a waitress at a moderately-priced sit-down restaurant. It portrays a guy that wraps burgers made in 20 seconds into little wads of paper and knows the difference between regular fries and curly fries. It also portrays the typical adolescent male who cant figure out why the Axe Effect isn't working for him, why his face isn't clearing up, or why the lame World of Warcraft admins singled him out for hacking when like everyone else in his guild does it.

(Also, whatever anyone does, please nobody forward Mr. Anderson the Burger King Christmas Carol.)

Thankfully Nationwide knows there's nothing wrong with the ad. Said Nationwide's VP of advertising, "We're not making fun of anybody, except Kevin Federline." Now that's what I call a healthy sense of... wait a minute. You're not making fun of anybody? Not even 16-year-old virgins? Then why the heck am I defending you guys?

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Article Author: Matthew T. Sussman

Sussman is the founder and former editor of Blogcritics Sports. Twitter: @suss2hyphens

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  • 1 - Ruvy in Jerusalem

    Jan 27, 2007 at 3:25 pm

    "I learned a few valuable lessons that summer, most notably:

    • Fish patties take 4:15 to fry."


    Apparently, Burger King and Steak and Shake (did they hand out cards of the nearest cardiologists there?) use the same fish patties...

    Fast food is not a place many people will admit to working in. Foodies, the closers with the perennial cigarettes hanging out of their mouths as they blast the music, probably don't care.

    Guys who were/are managers like me, professional "I'm sorry" guys who have to mollify a public that is tired of the incompetent service half awake teens give them, and who are also spoiled by the infantile desires aroused in them by the incessant advertising (BK: have it your way, right away!) will also admit to working in the fast food business.

    But when I still had to where a uniform to work at BK (remember the older brother in Back to the Future - that uniform), I always stuffed that puppy in a briefcase or bag and changed in the store's bathroom. I never wanted anybody to see I had sunk so low...

    Truth be told, fast food is shit. It may taste good, but I earned my heart attack there.

    Hey, gimme another bacon-egg-cheese croissant, heavy on the cheese, dude...

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